“Creating a product that enhances women's lives is the most memorable part of my work. Making them feel happy and beautiful is the most rewarding.” — Helene Stahl

For nearly four decades, Helene Stahl has been a driving force in the world of hair enhancement, helping shape an industry while empowering women through confidence, beauty, and innovation.

Long before Extensions Plus was founded, Helene's story began in her parents' beauty salons. As the daughter of two hairstylists, she grew up surrounded by wigs, hairpieces, rollers, and the artistry of hair. While other children were playing outside, Helene was learning how beauty could transform the way a woman felt about herself.

That early passion quickly became a calling.

After formal cosmetology training, Helene immersed herself in every aspect of the industry—from styling and education to product development and manufacturing. Her curiosity, creativity, and entrepreneurial spirit eventually led her to establish Extensions Plus in 1988 with a simple but ambitious goal: create the highest-quality hair enhancement products available while helping women feel beautiful and confident.

Over the years, that vision transformed Extensions Plus into one of the most respected names in professional hair. Helene became known not only for her commitment to quality, but for her ability to innovate. Throughout her career, she has developed and pioneered concepts, products, and techniques that have influenced the industry and helped shape modern hair enhancement as we know it today.

From custom hairpieces and extensions to patented solutions for thinning hair and hair loss, Helene's work has always been rooted in solving real challenges for real women. Her passion has never been about following trends—it has been about helping people look in the mirror and feel like themselves again.

Today, Extensions Plus continues to serve clients and professional stylists across the United States and around the world from its headquarters in Los Angeles, California. While the company has grown tremendously since its founding, the heart of the business remains unchanged: exceptional quality, personalized service, and a genuine desire to help every client feel confident in their hair.

Nearly 40 years later, Helene's passion for the industry remains as strong as ever. Her story continues to inspire the products we create, the education we provide, and the relationships we build every day.

We invite you to explore the story behind the woman who built Extensions Plus and the legacy that continues to shape our future.